I went through so many ideas.

For this project, I started with mood boards and lists. First, I needed to find the right tone and color pallet for the theme and client. The purpose was women’s clothing in fall, so I was looking at darker and less saturated colors. I love deep wine reds and floral patterns that don’t feel too overwhelming on the wearer. additionally, I want to add a pop of color to thicker warmer weather clothing.

I added my patterns to the key drivers of the company. For the Banana Republic that meant Sloan and Logan Pants, merino wool sweaters, and Dillon and Riley fit button-up shirts. I also included Madison High heel shoes. These items are a staple in many women's personal and work wardrobes.

Next, I created twists to classic silhouettes. The focus was on creating figure-flattering forms that highlighted the classic pieces. I wanted jackets that came across as classy and more fitted than previous coat designs as well as bigger jewelry that complements the seasonal patterns.

I plan on doing more projects like this in the furture. You can find all progress images on my Instagram @impulsivelysimple